By Sean Ray

Audio streaming can be one of the most influential things you can do to your site to increase its conversion rate.

Many people like the element of audio; of course you have to test eveything you do. Some audiences respond better to audio than others.

It is also a fact that many people round the world are unable to read, or at least to read enough to get the message of a sales letter. Nevertheless, they can hear you speak, and are therefore more likely to respond to a vocal message than a written one. It is estimated that as many as 14% of adults in the USA are functionally illiterate. How are you going to be able to sell to them if not through audio communication?

It is important that your voice is clear and not highly inflected with a regional accent that some may find it difficult to understand. If you are unable to speak sufficiently clearly then you should hire a speaker. Speakers are inexpensive and available on the internet.

Audio streaming can without doubt make a difference on your website and there are now many types of streaming software available on the internet, either on a purchase or subscription basis. Which you choose is dependant on how you see audio progressing, and subscription users will more easily be able to keep up with technological advances. Whichever type you use, however, you can be assured that an audio presentation will do more for your website than any amount of written text ever could.

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