Audio Streaming for Your Web Site

By Sean Ray

When online audio first became available, it was available only in form of discrete files that took up a lot of space. The size of your message was limited. This was especially true in the days before 1GB RAM become commonplace. There was a time when a home computer was restricted to 16KB. However did we manage! Yet 48K was high tech in those days. Customers would not download files just to hear your sales message, so it was dead before it hit the water. Now, however, we have streaming audio, and file size is no longer a problem. The sound file is streamed over the internet in packets that are replayed when received, and there is no need for the recipient to save anything on their computer.

Audio presentations are the hottest way to promote your product since they allow you and your customer to interrelate. Although they cannot reply vocally to what you are saying, there is more of a sense of being connected, and they are more liable to respond by making a purchase, or at least taking up your free trial offer. It is also easier to persuade someone interested in what you have to offer that your guarantee really does mean that they cannot lose, and they really will get their money back if they don’t have success with your product.

It’s so much more personal than a written guarantee statement. Listeners feel that you are speaking to them personally, even though the message is being listened to by thousands (hopefully) of others. When radio first became available to the masses it was an instant hit, even though print was commonplace and a lot less expensive. This probably infers that just as TV largely superseded radio, so video messages will eventually replace audio streaming. However, video is nothing without audio.

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