Audio Postcards - Get Your Audience Listening

By Pat Shanks

An audio postcard looks like a regular postcard on your browser, but the message is in audio instead of in print. This will help your product or service stand out from the noise in your prospect's or customer's life. Even better, it doesn't demand much of you at all. Just follow these steps.

How do I get the audio content?

You start with a teleseminar, and then you chop that up into many different parts, just a few minutes each. Find your best points with some easy audio editing, so each part can stand alone as a valuable benefit to your listener.

A cool goal would be to develop 52 of these audio postcards over time, so it could be a weekly mailing to your list. This would make a great opt-in incentive on your site, simply by repurposing something you already have.

What does an audio postcard look like?

An audio postcard is an HTML page that looks like a postcard with a postage stamp in the upper right hand corner. Sometimes it has the face of the person sending it. That could be your face if you're sending it. There's a clickable link in the lower right corner, which is where they click it to hear your message. On the left hand side of that postcard is the message in text.

That's how you repurpose an audio postcard. You take the audio and you chop it up with software like Sound Forge or Audacity. Then you upload it into Audio Generator or Audio Acrobat, it depends what audio postcard technology you have.

You upload it and just like that you have these audio postcards which are a different and creative way to get your message to your list. A lot of people prefer listening to something rather than reading, so try audio postcards and you'll see good results.

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