How to Move Your Audio Product Development to New Levels

By Bob B. Hamilton

Those in internet marketing have seen the popularity of audio products continue to grow. Users have discovered just how easy and handy they are to use, especially when compared to written products. Users have discovered that audio products are great for travel, especially while sitting in a traffic jam. In this article I will present 4 steps on how to move your audio product development to new levels.

1. Start by determining where you will complete your recordings. This first step is in many ways the most important. The very best option is to rent a professional recording studio. If finances limit your ability to follow this path, then start looking for a quiet place in your home. The location you select must be free of background noise. Remember - your listeners don't want to hear appliances, your family members, or the family pets in the background of recordings they purchase. Pick a location that has as little noise as possible, and then turn it into your own quiet recording studio.

2. Invest in high quality recording tools and equipment. Once you've establishing your recording area move on to obtaining the tools and equipment required for the job. Some of the basics include a microphone, mixing board, software for making edits, as well as a computer and sound card. Headset microphones are easier to use, they provide consistent volume, and they allow you to freely move about to handle the others tasks associated with recording. Achieve the highest quality possible by purchasing the best tools and equipment you can afford.

3. Select the right topic. While making your topic selection, put yourself in your targeted client's shoes. Stay within your niche, and then focus on the problems, issues, and questions that are the greatest concern and interest to your customers. This strategy serves to not only provide the data of greatest interest, but also to make motivating them to purchase future products more trouble free.

4. Shorter is better. Keep your audio products direct and to the point. Your customers are busy, and they have limited attention duration. Creating 1.5-hour or 2-hour recordings will not work. Not only will they lose interest, but they will fail to gain the potential value that your audio product has to offer. A better strategy is to divide your topic into sub-topics and then create shorter audios. A 20-30 minute audio can be created for each sub-topic you've identified.

A final suggestion is to avoid employing professional voice talents in the creation of audio products. Use your own voice instead. Your internet marketing customers want to hear you. You are building stronger ties and relationships with those customers when it is your voice they hear. Sure it does require a little practice to create an interesting product, but the effort will be rewarded.

To your internet marketing success!

Interesting in learning more about this topic? Download my free ebook on internet marketing. Bob Hamilton is an entrepreneur, author, writer, business consultant and trainer. Marketing Success Center