Streaming Audio - Why Add Streaming Audio to Your Site?

By Sean Ray

An effective website is about ensuring that visitors to your site have an experience that is both useful and memorable. Creating a dynamic sensory experience for the visitors to your site will ensure that the content stays on the minds of visitors long after they have logged off. One of the most effective ways of doing this is to incorporate streaming audio into your site.

Streaming audio can enhance the written message you are trying to send to your customers, to bolster the content in a way that will leap off the page. Audio elements on a site can create an increased sense of intimacy between you and your customers, too, which will in turn foster a sense of confidence in what you have to say. In another way, adding audio elements to your site will simply make the site more interesting to visitors, which is never a bad thing.

Streaming audio can be used in a number of useful ways. You can welcome visitors to your site with a personal message. In that message, you can give a short “tour” of your site, explaining what customers can expect to find there, or simply invite your customers to stay awhile and look around. Or, you can use streaming audio to add testimonials from previous customers to your site. This can be a valuable tool in converting potential customers to actual customers. When people hear that a product or service has met or exceeded the expectations of others like them, it gives them confidence to buy into the claims the company is making.

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