How To Create Your Own Audio Mini-Seminar

By Kendall SummerHawk

Audio is a really fun, effective way to create connection with

your website visitor. My audio mini-seminar series receives rave

reviews...and makes sales for my different information products,

like my Website Wisdom Writing course and upcoming "How to

Charge What You're Worth and Get It!" audio and workbook

program.

If you've been thinking about creating your own audio

mini-seminar but weren't quite sure how to get it all set up,

then you'll love these 7 simple steps.

There are several small steps that go into setting up your audio

mini-seminar. Just follow them and you'll have your own audio

mini-seminar up, helping you sell your services or products in

no time!

Step #1 Decide on your audio mini-seminar topic

Choose a focal point for your audio mini-seminar. I usually

recommend choosing a specific topic that directly relates to the

type of service you provide and want to be hired for. Make your

chose specific, targeted, and clear.

Tip: You don't need to cover everything you can help a client

with in your audio mini-seminar.

Step #2 Decide on the number of steps

This is not the time to try and "teach" your listener to be an

expert. Keep your audio mini-seminar focused on delivering tiny

tidbits of information, organized into a specific number of

steps.

Tip: I recommend 5 or 7 tips, delivered every-other-day by

autoresponder.

Step #3 Include a "call to action" in each audio tip

Getting your listener to take action is a super way to deliver

value. End each audio tip with a specific request your listener

can take action on right away. Better yet, ask them to email you

with the results!

Step #4 Record each audio

I recommend about 2-4 minutes for each audio length. I record

mine right from my telephone, using my Audio Acrobat account. I

love this service! It is fast, simple, and inexpensive to use.

And, once you get a feel for using it, you'll find many more

ways to put it to work for you as a valuable marketing tool.

Tip: Audio Acrobat lets you create different folders within your

account. I store my audio mini-seminar recordings in one folder

to keep them neatly organized.

Step #5 Post each audio tip on its own page on your website

The more you can get your listener to go to your site, the

better off you are. Post each audio tip on it's own page.

Include an extra note, example, or checklist on the page. Your

listeners will appreciate your thoughtfulness.

Tip: Create a link for the prior audio tips and include on each

new tip page. This way, if someone didn't receive the last audio

tip, or wants to hear it again, all they need to do is scroll

down on the current audio tip's page and click on the link for

any of the past tips.

Step #6 Set up the email autoresponder series

I use my newsletter broadcast system. You can also use the

autoresponders that should come with your web hosting. If you're

not technical, do NOT let this part trip you up! Ask for help

from your web master.

All YOU need to do is write a short, upbeat email message

introducing each of your audio tips. Include the link to the

tip's web page you created in Step #4. I like to include a list

of the upcoming tip topics to pique the readers' interest.

Tip: Add a "PS" to each email with a little tantalizing question

or statement that they can ONLY find out about by listening to

your audio.

Step #7 Add the sign-up form to your website

Add your opt-in box at the top of your home page AND at the

bottom. Is that too much? No. It helps attract attention and

encourages sign-ups. Get your web designer to create a graphical

"doo-dad" (that's my technical term and my web designer loves

it!) to draw attention to your audio min-seminar.

Tip: Add a graphical doo-dad for your newsletter too, so your

free give-away looks even more tangible. Take a look at my site

for an example of what I'm talking about.

It took me one day to get everything set up, tested, and

working. Is it worth it? My website converts an average of 15%

of the visitors to newsletter/audio mini-seminar subscribers.

That is a fantastic percentage so, yes, it is WELL worth it!

You are welcome to publish this article

in its entirety, electronically, or in print free of charge, as

long as you include my full signature file for ezines, and my Web

site address in hyperlink for other sites. Please send a

courtesy link or email where you publish to

Kendall@KendallSummerHawk.com

Small business expert and author Kendall SummerHawk is the “Horse Whisperer for Business.” Kendall delivers smart, simple ways entrepreneurs can brand, package and price their services to quickly move away from “dollars-for-hours work” and create more money, time, and freedom in their businesses. To learn more about her book, Brilliance Unbridled, and sign up for more FREE tips like these, visit her site at: http://www.kendallsummerhawk.com

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