Audio Streaming: Reflecting Societal Changes

By Scott Lindsay

The society we find ourselves in is filled with immediate connections. We can talk on a cell phone from virtually anywhere, we can instant message, text message and even send and receive images by phone. When websites are visited the end user may be less interested in learning all the fine points of a site than a computer user of even ten years ago.

Because we are inundated with immediacy it is possible that audio streaming may be a perfect answer to how to keep visitors logged on longer.

Many online businesses are supplying their visitors with an audio tour of the website. This tour blends visual response and audio presentation in a way that helps the visitor gain a clear picture of what they need to do to maximize their site visitation experience.

As your site visitor moves along in the presentation they may be encouraged to sign up for further information, eBooks or an ecourse that may be beneficial to them. The simple act of audibly asking a potential customer to sign up may seem a bit awkward, yet many online visitors will do so without a second thought IF the information presented is compelling enough to move forward along the steps you outline in your audio presentation.

The development of audio can be as simple as recording directly into your computer in raw form or you may be compelled to hire a professional audio voice over professional to create mp3 or WAV files that may add a more professional touch to your overall site presentation.

In face-to-face sales presentations you would ask the client to make a decision. This same approach is a key in online marketing though the use of audio. By gently guiding your customer through the audio presentation you can rely on traditional approaches in asking for a sale or at the very least moving to the next level in your site presentation.

Certainly your site can be designed to manage this without audio, but there is a certain long-term connection with audio that can’t be easily dismissed.

The combination of compelling graphics in an audio tour or sales presentation can result in a much greater likelihood of sales completion.

The good news for established netrepreneurs is audio streaming can be added to your site at any time and may not require a significant alteration to your existing site. Audio streaming remains a powerful methods of furthering your online marketing objectives.

Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Make A Website in minutes with HighPowerSites or Build A Website with BuildAGreatSite. Start your own ebook business and Resell Ebooks with BooksWealth.