Audio Streaming-Can Audio Make a Difference on Your Web Site?

By Sean Ray

With hi-speed internet access becoming more ubiquitous in North America, web sites can now afford to offer audio streaming as part of their web site content. But being able to offer it doesn’t necessarily mean it’s desirable to offer. Can audio streaming make a difference on your site? First ask yourself whether your intended audience really needs audio? Obviously, if you in the record business, or selling videos, it might be an asset. If you sell auto parts online, perhaps not.

If audio isn’t something that your audience requires, then you may want to assess its benefit in delivering your product or service message. It can help capture the attention of the view. Certain viewers may pay more attention to an audio message than a written one. Depending on the voice that’s used, a sales message using audio streaming may create a sense of purchasing urgency, and a sense of trust in prospective buyers. One desirable element of audio content is that it becomes one more way in which you can immediately involve the person that hits your home page. They may not be reading, but they can’t avoid listening!

Like any communications media, if you do use audio streaming, make sure you do it right. Unless you have a quality radio-style voice of your own, use professional voice talent. Voice talent is readily available through sites like www.voices.com and is not expensive. A quality voice can make a difference and the will underscore key elements of your product or service while building trust and confidence in your view.

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