Audio Streaming - Can Audio Make a Difference on Your Web Site?

By Sean Ray

How are the best salesmen so effective? Because they know how to talk to people, and this is how audio streaming can make a difference on your web site. Many great sales personnel are very persuasive when they speak, but don’t have a clue when it comes to trying to persuade through writing. It is a completely different skill.

If you have audio on your site your customers feel more of an affinity towards you rather than reading just words. It makes a difference if you can greet customers personally to your website, and make that personal connection that is so important in securing the prospects attention. That is not so easy to do with only the written word. Tests have proved that you will have much greater rates of conversion of visitors to sales using streaming audio than only text-based messages.

Don’t get me wrong here, it is possible to sell a lot of products by means of the written, rather than the spoken, word, and it is, after all, the way that large numbers of people have made their fortunes through internet marketing. However, even the most successful would gladly have thrown away the typewriter if they had the option of audio. It is such a superior sales medium. If you were looking for a particular product what you believe: a written message or somebody talking to you about their product?

From the point of view of the customer, it is easy to write and rewrite a sales message until the salesperson has it exactly right, but you can’t do that when you are speaking. The fact that the speaker is most likely to be a professional talker, and is reading from a perfected script, seems irrelevant. People tend to find speech more believable and persuasive that written sales copy.

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