Using the Unspoken Word

By Debbie Barth

Now, more than ever, business professionals are using the "spoken word" to get their messages across to visitors. It is a growing consensus among web business professionals that people will spend more time on a website listening to what the speaker has to say, while at the same time, browsing over the written content. The contention being that hearing an actual voice will instill a certain amount of (instant) trust or credibility to the speaker and the products or services, and increase the probability of a sale.

Debbie Barth of NC Women's Network uses audio as a greeting and to explain the purpose of her networking website. She also uses audio on her site to give other business professionals exposure to their products or services via personal, one-on-one interviews. NC Women's Network also helps people who want to add their "special message" to their website, but are not quite sure how to go about it.

Obviously, audio is not new to website promoters. Special effects and music have been around forever. However, there is an increasing trend to add welcome greetings, product summaries, and podcasts directly on the websites to entice visitors to stay a little longer and, hopefully, increase their sales potential.

Maybe the most important value of adding audio and podcasts to a website is that spiders (web-crawlers) love audio, podcasts, and rss feeds (audio content is a nice appetizer), thus increasing the potential of higher rankings in search engines.

Good content is certainly "King" to a website, and now, that includes good audio content as well.

Website: http://www.ncwomensnetwork.com

For more details:


admin@ncwomensnetwork.com


(toll free) 1-888-238-1314

Debbie Barth's professional background has mostly been in the administrative field. Debbie had the wonderful experience of living in Helsingborg Sweden for five years. She taught American English at Fokuniversitetet, Helsingborg, an extension of Lund University . Upon coming to the United States, she was employed by a large company in Georgia as a project analyst, responsible for software conversions with major banking institutes. She is currently an executive assistant for the CEO of an insurance company in Greensboro , North Carolina . She is the founder of NC Women's Network, and Network Shopping, as well as a publisher in Quikonnex. She is a member of Women's E-Commerce Association, International (WECAI). Debbie is also a member of The Traffic Tsunami, as well as Director of Marketing.