How a Good Audio Product Can Make You Rich
By Menno Spijkstra
In every product creation, thorough research is very important for you to be able to hit the right target. Knowing what your prospective customers want or need will help you come up with the appropriate product that will surely sell to these people. You cannot simply produce a product without knowing the needs of your target market. With the recent developments in technology, internet marketers are no longer confined in making the common information products like electronic books. These days you can create your own audio product to sell. An audio product belongs to the list of possible information products that you can actually sell on the net and make lots of money out of.
Many internet marketers actually consider this as one of the most salable products since many internet users want education on the go. The latter refers to information that can be easily accessed any where and any time. Thus, the audio product that you can produce can be listened to through a computer or an MP3. Many people these days listen to portable MP3s while they are on the move and having a good material to listen to is such a welcoming thought. So, definitely there is a good market for this type of products. However, many internet marketers also fail to profit in audio products because they tend to miss knowing the right needs of their prospective market.
You need to invest your time and effort in researching for the right topic for your audio product that will surely match the interest of your target customers. You can actually do a keyword research in order for you to determine the highly searched keywords in the niche that you want to specialize in. The topic of your audio product must revolve around topics that get a high number of searches. Then, you will have to stuff your product with high quality contents so that your target customers will be happy with what you are giving them. Keep in mind that meeting the expectations or even surpassing the expectations of your target customers will mean a lot to your business.
When you are able to satisfy your prospective customers, you are off to a good start. Once you have decided on the subject of your audio product, you need to plan well for its content. You must properly present your ideas in a manner that is very comprehensive and packed with quality information. Having a well laid out plan will help you come with an organized output. Not only that, you also have to mind the quality of the output. Everything must be audible and pleasant to the ears. One notable advantage of having your own audio product is the fact that this adds a more personal touch in the way you deal with your customers.
Hearing your voice will draw them closer to you. You can take advantage of this benefit in order to establish a good and long term relationship with your clients. When you are done making your products, you can then focus your attention to promoting it. On your own web site, you can use a web audio to add more spice in the manner of doing your sales pitch. Online advertising will help you a lot in generating your desired sales that's why you need to know what methods will contribute to bringing your products closer to its target buyers. With the right audio product on the shelf coupled with effective advertising efforts, you are sure to gain profits from it.
The author of this article Menno Spijkstra is an Internet Marketing specialist who has been successful with several affiliate programs for many years. Menno finally decided to share his knowledge and experience through his website http://www.AffiliateDistrict.com. You can sign up for his free newsletter and join his coaching program. |
Audio Postcards - Get Your Audience Listening
By Pat Shanks
An audio postcard looks like a regular postcard on your browser, but the message is in audio instead of in print. This will help your product or service stand out from the noise in your prospect's or customer's life. Even better, it doesn't demand much of you at all. Just follow these steps.
How do I get the audio content?
You start with a teleseminar, and then you chop that up into many different parts, just a few minutes each. Find your best points with some easy audio editing, so each part can stand alone as a valuable benefit to your listener.
A cool goal would be to develop 52 of these audio postcards over time, so it could be a weekly mailing to your list. This would make a great opt-in incentive on your site, simply by repurposing something you already have.
What does an audio postcard look like?
An audio postcard is an HTML page that looks like a postcard with a postage stamp in the upper right hand corner. Sometimes it has the face of the person sending it. That could be your face if you're sending it. There's a clickable link in the lower right corner, which is where they click it to hear your message. On the left hand side of that postcard is the message in text.
That's how you repurpose an audio postcard. You take the audio and you chop it up with software like Sound Forge or Audacity. Then you upload it into Audio Generator or Audio Acrobat, it depends what audio postcard technology you have.
You upload it and just like that you have these audio postcards which are a different and creative way to get your message to your list. A lot of people prefer listening to something rather than reading, so try audio postcards and you'll see good results.
And we'd like to invite you watch and listen to FREE additional online marketing tips and powerful strategies by going to http://www.SpectacularOnlineSecrets.com To find out more about Pat and Lorna please visit our blog at http://www.ToPatAndLorna.com |
Creativity Through Streaming Audio
By Menno Spijkstra
If you want to keep up with the current trends in the internet, add streaming audio to your web site and be way ahead your league. An average consumer is said to be exposed to about 3,000 advertisements and commercial messages each day. By using streaming audio on your web site, you gain complete control of what your customers hear even if you cannot control what part of your web site they read. If you are determined to stand above your competitors, make an impact through streaming audio. Traditionally, people needed to download an entire file before they could download it from their hard drive and listen or watch it.
Whereas, streaming works in real time so you can listen or view the music as it is being downloaded. There are live broadcasts and video and audio streams that you can listen. Other online businesses use streaming audio to create a sample of their products. Most people are said to be better at understanding through audio than through reading. There is better retention when people hear about what you are promoting when they get to visit your web site. Since streaming audio is a new technology to many people, now is the best time to take full advantage of it.
Unlike in the old days when you had to be well-versed with Flash and other complicated software program, adding streaming audio to your site nowadays is an easy job to do. Streaming media is made easy for people to take advantage of the benefits it can do to their web sites. There are many user-friendly software programs in streaming audio that will automatically convert your audio to streaming format. The software will just give you a code you need to copy into your web page. The good part is you do not need to be a computer wizard to do the task of streaming audio.
High quality streaming products are sold at cheap and reasonable prices these days. All these usually come with an easy to follow tutorials and do not require a special server for audio. Additionally, streaming audio can add to your credibility. Upon hearing your voice, your customers will feel a more personalized service since most people really prefer to do business with someone they can trust. So, streaming audio is one way to bring you closer to your customers. Instead of posting written testimonials about the products or services you are selling, you can make a streaming audio.
Just how creative is that idea? With streaming audio of professional quality, it will be easier for you to grab visitors by the ears! Aside from getting reliable streaming audio software, you must also be particular with the quality of sound they can offer you. There are wide ranges of streaming products that are individually designed to cater for your various needs. Make sure to read about each product carefully and know their customer support system before purchasing. Try to maximize your small investment in a quality streaming audio software that will surely make your web site a hip and a profitable one.
The author of this article Menno Spijkstra is an Internet Marketing specialist who has been successful with several affiliate programs for many years. Menno finally decided to share his knowledge and experience through his website http://www.AffiliateDistrict.com. You can sign up for his free newsletter and join his coaching program. |
Increase Your Sales With Audio - 3 Steps to Using Sound For More Sales
By Christopher M. Hall
Have you ever thought of increasing your sales by adding audio to your website? Studies have proven that adding audio to your website can increase your sales. There have been instances of sales more than doubling just by adding audio to a website. Let's look at three ways you can use audio to make more money online.
Audio Marketing Step #1: Add A Short Bio Of Yourself
Building trust online is very difficult to do these days, but you can help build trust by recording an introduction or small biography of yourself. Allowing people to listen rather than read sets you apart from so many other people and websites. It also reinforces the idea that there is a helpful person behind the website.
Audio Marketing Step #2: Record Live Conferences
People enjoy listening to conference calls online. It just gives them the feeling that they are connected with you. A recording where people are asking you questions and you are answering them is a great way to increase your sales. People want to hear you interact with others because they feel that they are getting more value and attention.
Audio Marketing Step #3: Sell An Audio Series Instead of Written Material
Selling ebooks is still a very profitable business, but many people are beginning to sale audio series instead. An audio series allows you to be more personal with your audience. Audio series also have more perceived value than an ebook. It is even better when you offer an audio series on CD. People love to listen to CDs while they are driving, and drive time is really one of the few remaining times when you have someone's undivided attention.
Do you want to learn how to make money online from home like I do? Download my brand new ebook that teaches you step-by-step directions on how to start your online business so you can make money quicker than you thought possible: http://www.YourOnlineBusinessTutor.com Christopher learned the hard way how to start a successful online business. Now he wants to teach you what he learned through experience so you don't make the same mistakes. Let him show you what you must know to start your own online business. |
Improve Your Online Sales - Make Your Website Talk
By Alison Pitman
The latest trend in website marketing is the use of a speaking animated character or avatar to engage with customers when they visit your website. According to research, these characters can help increase your conversion and sales results, increase the time visitors spend on your site, and, provide your company with that all important competitive edge! In addition, a major benefit is that your information and sales message is reinforced through sight and sound. Your website can talk directly to the customer letting them know what you can offer them in a welcoming and professional manner.
Sites like Sitepal allow you to create and customise your own animation to fit with the image and personality of the products and services you are promoting. So when you're choosing what hair colour, age, clothing your character is going to wear, why not think about customizing the audio to match? Although these sites give you the option of their text to speech service its worth considering the benefits of using a professional voiceover artist to record your message.
The sound of a real human voice can really make the difference. Text to speech applications are becoming more and more sophisticated but they are still no substitute for the real human voice. The human ear can detect a synthesized voice immediately while most people will respond to the natural cadence and emotions present in a real live human voice.
In addition, a professional voiceover can bring all their experience of reading a powerful and persuasive sales message. You can also choose a voice to suit your customers expectations - clients can choose a voice to brand their company. A sound which reflects the image and values that their company holds.
Alison Pitman Provider of audio recordings for business including, podcasts, website audio, phone system recordings, training and presentation narrations, corporate video narrations, product tour audio, radio and television commercials and much more. Please visit my website to hear my demos http://www.thephonevoice.com/ |
Business Basics For Voiceovers - Setting Up Your Voiceover Business - Part Two
By Alison Pitman
I hope you found the first 5 tips helpful. Here are the final five ideas to keep in mind when setting up your voiceover business.
1. I wanted to briefly mention the issue of starting your voiceover business while your still employed in your day job. This is the route most Voice-overs take and makes financial sense for most of us. But, before you start trading, it could be an idea to double check your existing employment contract first.
You may find that you are subject to a Restrictive covenant which would prevent you from setting up your business while continuing to work for your current employer. If this is the case, than your employer may be able to claim damages if they show that they have suffered a financial detriment as a result of your breach.
Even if there isn't such a clause in contract there is still an implied term of mutual trust and confidence. If you take a common sense approach you can usually work out whether you trading as a Voiceover artist will make an impact on your day job to the extent that your current employer will seek to terminate your contract. If you're working on your voiceover business in the evenings and weekends it should really not interfere with your current employment. However, if you're taking calls at work for your voiceover business or taking time off work to devote more time to voiceover your employer might well have a problem with that! Also, think about what you and your boss consider your free personal time. You may both have quite different ideas and expectations of what it actually is. With the advances in technology - mobile phones, broadband, wi-fi - you can be contactable by your boss at any time. Do they expect you to be on call at any time? Delineation's between work and free time brings me to my next point which most people setting up any kind of business will face.
2. Working for yourself and working at home. There are so many issues under this broad banner so I'm just going to touch on some, lightly. It's a topic that really deserves a whole article to itself. When you start working for yourself you quickly learn how much there is to do so its quite easy to let work overtake your home life. Working for yourself allows you the opportunity to do things your way. However, self-motivation is key and if you don't have it you could be your own worst enemy. If you lose focus your business could suffer. You may be able to choose your own hours, but this doesn't mean taking frequent holidays. Remember you will only get a lot out of your business if you put a lot into it.
Working from home may seem ideal but striking the right work-life balance can be hard. It can be difficult to switch off from work if the temptation to carry on is there, or difficult to concentrate if for instance, you have children (which will be discussed in the next tip). Try to schedule in periods in which to relax and set yourself cut off point in the evening to stop working in order to maintain a boundary between work and the rest of your life.
Other tips include
- Starting the working day with something easy, fun or interesting. This helps to build momentum throughout the day.
- Stick to a schedule. Many people have found that a 9-5 schedule really helps them keep on track and productive.
- Separate your work read from your living area - this includes your phone & computer
- Work on networking - since you don't have co-workers its good to get to know people who are doing the same things as you do - forums like vo-bb.com and http://www.voice-overs.com/forum/ are really helpful. And the latest site Voiceover Universe has tons of useful information and links to other voiceover artists.
There are so many issues when it comes to working from home and my next tip focuses on one of the main ones.
3. This section is for working mums and dads. Setting up a business when you have children adds a whole extra challenge. There are some websites workingmums.co.uk and http://www.hbwm.com/ (homebasedworkingmoms) that can offer general advice and tips. Launching a voiceover business is tough if you don't have clear, child-free time to devote to it. Recording voiceovers brings its own unique challenges that have a compatibility problem with children - unless you have extremely quiet children. Fitting work into 'nap times' or while the children are watching cartoons is not a realistic option. Childcare is key! Whether its friends and family helping out for a few set hours or more formalized arrangements with a nursery, childminder or nanny. It is wise to get childcare options sorted out as soon as possible. It can take ages to get your child into the nursery or pre-school of your choice so if you can plan the earlier the better. As a working mum or dad you will need to plan your time even more carefully. Work out what aspects of your work you can do while the kids are around and what needs to be left until they're out of the house. I tend to find looking and responding to emails are all that can be done with my little one around. Possibly writing and sending invoices, checking web stats, monitoring forums and blogs, can be managed also. But anything that involves recording voiceovers, writing press releases or podcast - these need my undivided attention so I leave these until little one is at nursery, with grandparents or daddy has come home.
Some people recommend getting up extra early (some as early as 4am) so you can have some quiet working time before the household awakes. Its also extremely helpful if you have a supportive spouse or partner who can take the kids outside or keep them entertained elsewhere in the house while you work. Alternatively, staying up later also helps. Once they've gone to bed can be the perfect time to plan for the next day, clear out the inbox and get some writing or recording completed. Remember its also important to switch of the microphone and play with them - work is important for so many reasons but so is spending quality time playing and having fun with your children. Their childhood last such a short time and a great benefit of working as a voiceover is that you can work from home and spend quality time with all your family.
4. Tip number nine is something you can implement at any stage of your voiceover career - get yourself a mentor. Having a mentor can be a huge support and can help you see the wood from the trees. Mentoring can provide a second opinion and offer constructive feedback and impartial advice. A mentor won't run your voiceover business for you but can give you the benefit of their experience, and bring with them their skills and knowledge as well as widening your contacts within the industry. What makes a good mentor for you will be a completely personal decision. You may prefer someone who you can develop a friendly easy-going relationship, another voiceover may prefer a mentor who specialises in the technical side of voiceover. Whichever mentor you choose it's critical that you find someone you're comfortable working with. Mentoring can help you personally by building confidence in your own skills, decision making and problem solving abilities. Its important to remain open to their feedback and - take their opinions and thoughts as constructive criticism. The guidance and wisdom of a mentor can be invaluable to the success of a new voiceover business.
5. My final tip is this.... Don't give up too early. There is no such thing as an overnight success story. It can take years; decades even, to get established as voiceover artist. Try something and if it doesn't work try something different.
The successful voiceover artists, are those that have persistence and tenacity in bucket-loads.
Alison Pitman Professional Voiceover Artist. Provider of audio recordings for business including, podcasts, website audio, phone system recordings, training and presentation narrations, corporate video narrations, product tour audio, radio and television commercials and much more. Please visit my website to hear my demos http://www.thephonevoice.com/ |
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